The Professionalization of Window Display in Britain, 1919-1939

The Professionalization of Window Display in Britain, 1919-1939 cover

The Professionalization of Window Display in Britain, 1919-1939

Quantity
Pre-order. Available Sep 05 2024
$103.50 RRP $115.00 Website price saving $11.50 (10%)

Payment for this pre-order will be taken when the item becomes available

Description

This book provides the first comprehensive history of window display as a practice and profession in Britain during the dynamic period of 1919 to 1939.

In recent decades, the disciplines of retail history, business history, design and cultural history have contributed to the study of department stores and other types of shops. However, these studies have only made passing references to window display and its role in retail, society and culture. Kerry Meakin investigates the conditions that enabled window display to become a professional practice during the interwar period, exploring the shift in display styles, developments within education and training, and the international influence on methods and techniques.

Piecing together the evidence, visual and written, about people, events, organisations, exhibitions and debates, Meakin provides a critical examination of this vital period of design history, highlighting major display designers and artists. The book reveals the modernist aesthetic developments that influenced high street displays and how they introduced passers-by to modern art movements.

Table of Contents

Introduction: Professionalizing Window Display

Section One: Modern Display Styles: From International Influences to British
1. American and German Influences on British Display
2. Modern Style Display in the 1920s
3. A British Display Style

Section Two: Display Associations in Britain 1920–1939
4. Formally Professionalizing Display
5. Organizing British Display
6. Display Service Providers
7. International Connections
8. Women in the Display Profession

Section Three: Raising Standards: Schools and Training 1890s–1930s
9. Display Education in America and Germany
10. Display Education in Britain
11. Pedagogical Ideas in British Schools of Display

Conclusion

Product details

Published Sep 05 2024
Format Hardback
Edition 1st
Extent 224
ISBN 9781350427457
Imprint Bloomsbury Visual Arts
Illustrations 60 bw illus
Dimensions 9 x 6 inches
Series Cultural Histories of Design
Publisher Bloomsbury Publishing

About the contributors

Author

Kerry Meakin

Kerry Meakin is Head of Retail and E-Commerce, Sch…

Related Titles

Free US delivery on orders $35 or over