Strategic Management: Strategists at Work: Robert MacIntosh: Bloomsbury Academic

Strategic Management

Strategists at Work

Textbook

Strategic Management

Strategists at Work

Textbook

Description

Focusing on the practicalities of developing business strategy, this textbook provides an intuitive approach to developing a strategic plan. The authors share what they have learned through two decades of strategy work with a myriad of organisations, presenting theory and delivering key insights into the strategist's role.

The authors demonstrate their unique Strategy Cycle approach, which combines strategic logic (in the form of detailed plans) with the aesthetic, creative and interpretive process of bringing a strategy to life by storytelling. They examine familiar planning tools to identify where value truly lies, while introducing new ideas and methods, culminating in a simple and succinct 10-component strategy.

Visit the authors' website at strategystory.co.uk

1. Introduction
2. A Brief History of Strategy and Strategists
3. Diagnosis
4. Intent
5. Trends and Opportunities
6. Resources and Capability
7. Strategic Options
8. Evaluating Strategy
9. Building a Comprehensive Strategy
10. The Strategy Cycle
11. Logic to Action
12. Complexity, Strategy, Transformation and Leadership
13. The Strategy Cycle in Practice
Case Study 1: Apple
Case Study 2: Nokia
Case Study 3: ABB
Case Study 4: Nine Dragons
Appendix 1: Strategy Cycle templates
Appendix 2: Writing a Business Plan
Appendix 3: Writing Strategy Assignments
Index

Product details

Published	Jun 15 2023
Format	Paperback
Edition	2nd
Extent	264
ISBN	9781350347588
Imprint	Bloomsbury Academic
Illustrations	35 2-colour figures and tables
Dimensions	9 x 6 inches
Publisher	Bloomsbury Publishing

This book is both comprehensive and immediately accessible to students and practitioners alike; the authors brilliantly bring the world of strategy to life through real-world examples and practical applications, while reflecting the latest cutting-edge research and developments in the field.

Alison Ashby, University of Exeter, UK
In this eminently readable book, MacIntosh, MacLean and Robinson summarize, integrate, and apply all the major theoretical frameworks in strategic management, before demonstrating how these frameworks are actually used. In doing so, they allow the reader to learn from the experts themselves – the practicing strategic managers of the business world.

Jay Barney, University of Utah, USA
This wonderful book is practical, rigorous, up to date, and written in an engaging style that includes suitable irony. It blends the old (before the common era) with the new (the COVID pandemic) and careful planning with unexpected emergence, in ways that provide potential strategists with both realism and hope.

Jean Bartunek, Boston College, USA
In this book, MacIntosh, MacLean and Robinson discuss the parts of strategy other books often leave out. In addition to the tools, techniques and pertinent research, they focus on the 'messy reality' of how the work of strategy really gets done – the language, politics, plans that go awry and not least, the strategists themselves. This practical approach is informed by an impressive depth of theoretical insight, presented in a highly accessible way, informed by expansive practical experience within a range of organisations. This is essential reading both for those new to the field and for strategists who will benefit from this refreshing set of ideas and examples.

Nic Beech, Middlesex University, UK
If you are compelled to understand more about strategy in our complex, interconnected, digital world and to identify ways in which you are more likely to deliver successful outcomes - then Strategists at Work is a great read.

Roisin Currie, Chief Executive Officer, Greggs PLC
MacIntosh, MacLean and Robinson's Strategic Management offers a practical and innovative approach to planning and executing strategy for scholars and practitioners alike. Its comprehensive coverage and engaging style is combined with novel insights into strategy as narrative, giving it versatility and relevance across all levels of teaching and study.

James Fowler, University of Essex, UK